Generation Z

Today’s teens are the first generation to grow up in a mobile world. Their level of access—to information, goods and services—as well as their opportunities are like nothing we’ve ever seen. They have been privy to the effects of the recession and are witnessing the economy’s long-term recovery. It’s important to understand the perceptions and motivations of these future consumers and how they will potentially impact the real estate industry. Better Homes and Gardens Real Estate is proud to be the first to uncover this generation’s beliefs surrounding homeownership through a breakthrough survey of 1,000 teens who make up Generation Z or as we call them, the day after tomorrow’s homebuyers.

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